There is no shortage of options to choose from on Netflix. So how do we choose what show to watch? Sure, many of us hop on the bandwagon for the latest binge-able show. But what makes a show seem appealing?
The promotional poster design might have more to do with it than you realize. Specifically…the font designs.
HOW FONT PSYCHOLOGY CAN INFLUENCE PRODUCT PRESEVERANCE?
When it comes time to design an ad, product label, or a logo, put some thought into the font designs you use. There’s a good chance they can influence how people perceive your marketing content & product.
In the intersecting worlds of marketing and design, quite a bit of thought has been put into how fonts affect our perception of products. In fact, Netflix even announced that they now have their own custom website design font: Netflix Sans.
Most of them see, visual elements/ infographics as the most important elements of web page, posts or etc.
BUT IS IT TRUE?
The fact is any element which makes a person ease to understand is important & Yes, without doubt font stands first in the race. Fonts play a very crucial role in the field of visual marketing
HOW DO I KNOW WHAT FONT TO USE?
TYPES OF TYPEFACES
WHICH FONT CONNOTE EMOTIONS?
Wichita State University’s Software Usability Research Laboratory conducted a survey in 2006 to determine if different fonts had different emotions and personalities associated with them. They have found that different fonts state different emotions:
The study then produced a detailed breakdown of the fonts most commonly associated with both positive and negative emotions and personality traits.
The results are intriguing:
Serif fonts were rated as “stable,” “practical,” and “mature.”
Sans serif fonts didn’t receive any particularly positive or negative personality associations.
Script fonts were perceived as “feminine,” “funny,” and “casual.”
Modern fonts were categorized as “masculine,” “assertive,” and “coarse.”
Monospaced fonts were called “dull,” “plain,” and “unimaginative.”